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Unit 4 Discussion 1 Portfolio Diversification

Unit 4 Discussion 1 Portfolio Diversification

Q Portfolio Diversification Which products/services does your company's portfolio contain that can be used strategically to drive sales/profit? Are these product extensions strategically in line with the original brand? The following article demonstrates how listening to your customers’ needs is a solid strategic business move. But did consumers create the demand? Or did the company gradually (over time) move the customer to the new product? http://business.financialpost.com/2012/09/24/product-diversification-can-be-a-boon-to-business-or-not/

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In case of Walmart Inc., the portfolio of the organization contains retail food products, retail electronic products, retail apparel products, as well as home goods which can be used for strategically driving sales/profit (Wilson & Beck, 2020). This is because of the ways in which the lowest prices on a regular basis can always keep consumers attracted to buy these retail products regularly without discontinuing or switching to other competitors of the organization (Wilson & Beck, 2020). There has been introduction of different products in the already existing categories of products of the organization.